Drive your online profile with Traffic Media

Elaine O’Regan interviews Traffic Media co-founder Julian Fleming on the importance of having great content   Why did you decide to set up your own consultancy? “After I left journalism, I had been working in communications in the tech industry in Ireland and Canada, and saw that companies had a significant need for content across the board. Meanwhile, Garvan had done an incredible job building the social media profile of his wife Domini Kemp’s companies after he left journalism himself, so it made sense to start Traffic Media together. Our background in journalism and communications both in Ireland and abroad means that we know what it takes to produce written and video content that will really make an impression. We have clients here in Ireland and in the US, across sectors from property management to healthcare. But we are seeing a huge amount of potential in the food and drink, and hospitality industries.”   Why is it important for companies to think strategically about online content? “Content is king in today’s marketplace, and it’s one of the best forms of advertising in the online world. Done right, it will build your brand and increase sales. It is vital that you know what your message is, and that this message is consistent across all your content channels. Your customers want to know that you have a voice and that you have something interesting and relevant to say with that voice. Also, it’s not enough to make sure your SEO is excellent; you also have to consistently produce great content – be it written, through video or any other channel –...